CRS as a tool is used to reach the global distribution system or GDS along with internet distribution system from a single point system. Hotel managers use this tool to manage their online sales and marketing avenues. They also project their rates and availabilities which are easily viewable by the sales channel i.e. the online travel agencies team aligned with CRS.
Some of the primary functions in CRS as below
Revenue management helps to predict consumer demand to optimize inventory and price availability in order to maximize revenue growth.
Reputation management is the practice of monitoring and influencing how your property is perceived throughout the web.
Channel manager effectively automates various types of online inventory management processes while minimizing hotel overbookings.